The Order of Presentation in Persuasion (vol.1): Amazon.co.
Carl Iver Hovland has written: 'The order of presentation in persuasion' -- subject(s): Communication, Persuasion (Rhetoric).
Get this from a library! The order of presentation in persuasion. (Carl Iver Hovland; et al).
Need for cognition and order of communication as determinants of opinion change. In C. I. Hovland (Ed.), The order of presentation in persuasion. New Haven: Yale University Press.
Additional Physical Format: Online version: Order of presentation in persuasion. New Haven, Published for the Institute of Human Relations (by) Yale University Press, 1957.
I. Persuasion. a. Basically a change in attitude, which MAY lead to a change in behavior. b. 2 approaches to persuasion. Presentation order makes a difference. a. Climax order: weak to strong (best in court). Hovland. Attitude change depends on. attention to the message. Comprehension of the message.
The difference in delayed persuasion is (which Hovland et al. termed) the sleeper effect, where there was a significant increase of persuasion in the experimental group. (9) The first efforts to justify the effect were consistent with the understanding of persuasion processes at that time.
Carl I. Hovland is the author of Personality and Persuasibility (5.00 avg rating, 1 rating, 0 reviews), Communication And Persuasion (4.00 avg rating, 1.